Like many people, I like to reflect on my career, especially my industry and company. Recently, I came to the conclusion that it’s never been a better time to be a B2B marketer.
Marketers who experiment through trial and error understand how to generate customers. But this doesn’t mean experimenting, implementing a new tool, or shifting to a new strategy is easy.
Marketers don’t need more tools or technical knowledge, they need ways to implement change in their organization.
This post covers 3 principles to gain influence and buy-in for new marketing initiatives.
Topics: B2B Marketing
UTM parameters allow marketers to track web source traffic.
While it's clear what tracking parameters do, we get a lot of questions on how to use them.
Clarity and consistency on using UTM tracking parameters is paramount. So we created this guide to answer questions around best practices for using UTM parameters in online marketing.
A lot goes into designing a free app. But the payoff is undeniable.
You get leads that are trying to solve a problem your product addresses. You grow your pipeline. And you close more deals.
Not bad for a marketer.
You want to justify the cost of attending. You want actionable advice. And you want to meet quality attendees.
There are hundreds of conferences to choose from.
Let’s make it simple.
Nothing feels as good as winning a new customer. Someone validated your service, is excited about your company, and even recommended it to others. So, where did they come from—and are they going to stick around?
One of the uncertainties in a SaaS business is the fact that you don’t always know how long your customers stay with you. Maybe they’re active users at the start, but they quickly drift off after the first few months. You can try win-back emails, new sales and other retention initiatives, but that’s not helping you to plan for the future.
We talk a lot about marketing data. How to find it. How to use it. But we don’t talk a lot about the feedback loop between sales and marketing, i.e. how sales and marketing share data to close more deals.
There is one thing marketing and sales can agree on. Driving revenue. The best ways both teams can achieve this is by using the same tools and data.
That's why marketers should embrace their customer relationship management (CRM) software. It can help organizations get better alignment, and grow their business faster.
I like wise words from wise people. If you’re growing a SaaS business, there’s a notable customer success evangelist you’ve probably heard of. And you’ve probably bookmarked a few of his blog posts.
Over time I’ve gathered several tenets, maybe even laws... dare I call them “Murphy’s Laws” of SaaS Marketing?
When you’re growing a company it’s doing the little things right that matter. There’s content marketing, then there’s content marketing that creates product demand. There’s lead generation, then there’s lead generation that creates paying customers, or as we call it, pipeline marketing.
In today’s post, leading inbound marketers share with you tactics, data and examples of what works when it comes to demand generation marketing..